threadcount-community/docs/launch/outreach.md

# Outreach pack

Everything here is written to be sent by one person who runs a linen room to another person who
runs a linen room. That is ThreadCount's only real advantage in a market full of enterprise
inventory suites, and the moment the writing sounds like a vendor it is gone.

Three rules that shaped all of it:

- **Lead with the problem, not the product.** A linen services manager does not want software. They
  want to stop being asked why Willow Ward's uniform spend doubled.
- **The price is the hook, and it is not "cheap".** The software is free, a small room is hosted
  free, and a hospital pays $1,290 a year for hosting — say it plainly and early, because a number
  a linen room can approve itself is the single fact that gets a reply.
- **Never claim a customer you don't have.** No "trusted by", no invented logos, no fake numbers. A
  first-mover asking someone to be an early site is an honest and appealing position; pretending to
  be established is neither, and it collapses on the first question.

---

## 1. Cold email — to a linen services / uniform coordinator

Subject lines, in rough order of how well they tend to travel. Keep them lower-case-ish and
specific; anything that reads like a campaign gets filtered.

- `Uniform stock — something I built for my own linen room`
- `A tool for uniform issuing and stocktakes, free to run`
- `A question about how you track uniform issues`

Body:

> Hi {first name},
>
> I coordinate uniforms for a hospital linen room, and I got tired of not being able to answer two
> questions: what's actually on the shelf in each size, and which ward a garment was issued to.
>
> So I built something to do it — issuing against entitlement, barcode scanning on a phone,
> stocktakes by shelf, and a cost centre export finance will take. It's called ThreadCount and it's
> free to run yourself, free hosted for a small room, and $1,290 a year hosted for a facility our
> size. No per-user charge, no sales process; I'm not trying to build a company out of it.
>
> I'm looking for a couple of other linen rooms to use it properly and tell me where it falls over.
> If that sounds useful, the demo is a stocked room you can poke at without signing up:
> https://threadcount.tech/demo
>
> If it's not for you, no follow-up — I won't email again.
>
> {name}

**Why it's shaped like that:** it opens with a job title rather than a pitch, states the two
questions any coordinator recognises, gives the price in the third paragraph where it lands as
relief rather than a gimmick, and closes with an explicit promise not to chase. That last line
costs nothing and materially raises reply rates, because the reader stops weighing whether
answering commits them to anything.

**Do not** add a follow-up sequence to this. The site tells people there isn't one.

---

## 2. Warm intro — when someone offers to pass it on

Short enough to be forwarded without editing.

> ThreadCount is a tool for hospitals, aged care and clinics — free to run, hosted from $1,290 a year — uniform stock by size, issuing against
> entitlement with manager approvals, barcode scanning on a phone, stocktakes, and a cost centre
> export for finance. Built by a uniform coordinator for their own room, not by a vendor.
>
> Demo, no sign-up: https://threadcount.tech/demo

---

## 3. Reply templates

**"What does it cost?"**

> The software is free — run it on your own server and there is nothing to pay. Hosted on
> threadcount.tech it is free for a room under 60 staff records, and $1,290 a year for a facility
> past that, which covers the hosting, 35 days of backups and me answering email the next business
> day. No per-device or per-user charge, and every feature is in every edition. Health services
> with several sites: $4,990 a year for five, with one sign-in across them.

**"Who else uses it?"**

> Honestly — it's early, and I'd rather say that than pad a list. It runs a real linen room every
> day, which is mine. That's the trade: you'd be early enough to shape it, and I'm around to fix
> things quickly.

**"What about our data / IT security?"**

> Fair question and the right one to ask before real staff data goes in. Everything is Australian
> hosted, kept separate per facility, and only visible to the accounts you invite. There's a plain
> summary at https://threadcount.tech/security and a full privacy policy at
> https://threadcount.tech/privacy — worth sending to your information security team early rather
> than late.

**"Can we get our data out?"**

> Yes, whenever you want. Every report and register exports as CSV, the ward request queue included.
> An admin can also download the whole facility as a single backup file — catalogue, staff,
> departments, suppliers, locations, and every issue, order and count. There's nothing to cancel and
> nothing held back.

---

## 4. Fifteen-minute demo script

Do not tour the menus. Walk one morning at the counter.

1. **Set the scene (1 min).** "This is a linen room with a catalogue, a staff register and stock on
   the shelf. I'll do what a coordinator does before lunch."
2. **Issue to someone (3 min).** Scan a garment, pick the staff member. Point out the ward, cost
   centre and last-issued sizes already on the record, and the entitlement balance on screen. Issue
   below entitlement so the credit slip appears.
3. **The exception (2 min).** Try to go over entitlement. Show that it isn't blocked — it asks for
   the approval, and records who approved it. This is the moment most coordinators lean in.
4. **A size change (1 min).** Exchange a medium for a large as one movement. Note that this is the
   thing that quietly wrecks per-size numbers when it's done informally.
5. **Count a shelf (3 min).** Open a stocktake on the phone, scan a few, show the expected figure
   on screen, force a variance and let it ask for a reason.
6. **What finance gets (3 min).** The cost centre report, one line per ward, and the CSV. Click a
   ward's code to open the issues behind its figure — that is the answer to the question the whole
   call opened with. Say plainly that if their finance team needs a different layout, that's a small
   change.
7. **Close (2 min).** "There's a 60-day trial with no card. The demo resets, so if you want to try
   it properly, set up your own facility — the catalogue and staff register come in from CSV."

**If time is short**, cut steps 4 and 6. Never cut step 3; the approval flow is what distinguishes
this from a spreadsheet.

---

## 5. Boilerplate

Reuse these verbatim so the description is identical everywhere it appears. Consistency across
listings is worth more than clever variation.

**One line (≤ 90 chars)**

> Uniform stock management for hospitals, aged care and clinics. Free to run, hosted from $1,290 a year.

**Short (≤ 160 chars — matches the site's meta description)**

> Uniform stock management for hospitals, aged care and clinics. Track what's on the shelf, who
> took it and what it cost the ward.

**Medium (~60 words)**

> ThreadCount is uniform stock management for hospitals, aged care and clinics. It follows a garment from
> the shelf, to the person wearing it, to the supplier order that puts another one back — issuing
> against entitlement with manager approvals, barcode scanning from a phone, stocktakes by shelf,
> and cost centre reporting finance will accept. Built by a uniform coordinator for their own room.

**Long (~120 words)**

> ThreadCount is uniform stock management for hospitals, aged care and clinics. The software is free
> and the code is published; hosting is free for a small room and $1,290 a year for a facility, with
> no per-user charge and every feature in every edition.
>
> It answers the two questions a linen room can rarely answer: what is on the shelf in each size,
> and who took it. Garments are issued to a named person against their entitlement, with their
> manager's approval recorded where someone goes over. Barcodes are read by the camera on an Android phone,
> so a room with a phone in it buys no scanner hardware at all. Stocktakes are counted by shelf with
> variance reasons captured while the reason is still known. Uniform spend attributes to the ward
> that incurred it and exports as a journal finance can upload.
>
> Australian hosted, separate per facility, and yours to take away — every report and register
> exports as CSV, and the whole facility as one backup file.

**Category words for listing forms:** inventory management, healthcare, uniform management, asset
tracking, stocktake, barcode scanning, hospital operations.

**Facts that must stay accurate everywhere:** free to run yourself; hosted free under 60 staff
records, $1,290 a year per facility above it, $4,990 a year for a health service of five (prices in
`lib/plan.ts`); facilities from before plans stay free with everything; Australian hosted; web plus an Android app; no
iOS app; camera scanning works in the Android app and in Chrome or Edge, and nowhere else — an
iPhone types the code or uses a USB scanner; every report and register exports as CSV, the ward
request queue included — it was the last one without one; the whole facility exports as one backup
file; there is no sales team.