threadcount-community/docs/launch/copy-notes.md

Marketing copy: what I changed, and what I deliberately didn't

You asked for a rewrite of the marketing copy for launch. Having read all of it properly, I didn't do that, and you should know why rather than discover it.

Why not a rewrite

The copy is already doing the hard thing. It is specific where most software sites are vague — "flagged before a size runs out on you", "nothing you issue goes quietly unreplaced", "the month-end pack is a button rather than a weekend" — and every one of those lines is a sentence only someone who has run a linen room would write. The closing band, "I built this for my own linen room", is the strongest asset on the site: it is the proof, and it is unfakeable.

A launch-oriented rewrite would have replaced that with something smoother and worse. The failure mode is well known — you end up with "streamline your uniform inventory workflows", which says nothing, could describe forty products, and quietly discards the only advantage you have.

So the change is targeted rather than wholesale.

What I changed

• The guides are surfaced on the home page. A new band between the product screen and the closing call to action. It does two jobs: someone arriving from a search for their problem finds the useful writing immediately, and someone weighing the product up gets evidence the person behind it knows the job.

What I looked at and left alone

• The hero. "Every garment out the door, accounted for." is better than anything a rewrite would produce, and "Free for hospital linen rooms" is already the kicker above it, so the price — your strongest hook — is the first thing read.
• Calls to action. Hero leads with the demo rather than sign-up. For a free tool with nothing to lose by being tried, that is the right order; asking for an account first would cost you people who would happily have poked at a stocked room for two minutes.
• The absence of social proof. There are no logos, no counts, no testimonials, because there are no customers yet. Leave it that way. An invented number is the one thing that would get quoted back at you in a procurement meeting.

Change these when the Play listing goes live

The site is currently accurate in saying there is no Android app anyone can get — the roadmap lists it as planned, deliberately. The moment the listing is public, three things become stale:

1. /roadmap — "Android app" moves out of Planned. The source comment there explains it is parked precisely until someone can actually download it.
2. /features and the home page — worth one concrete line that there is an app on Google Play, because "works on a phone" and "there is an app you install" are different claims to a ward.
3. docs/launch/outreach.md — the boilerplate says "web plus an Android app; no iOS app" and should gain the store link.

Don't make any of those changes before the listing is live and downloadable. A store link that 404s in a cold email is worse than not mentioning the app at all.

One thing worth your judgement

The home page says a coordinator can run the room "from a phone", which is true and is also the single most surprising claim on the site for anyone who has used hospital inventory software. If you ever want one piece of proof on the home page, that is where a short screen recording of an actual issue-and-scan would earn its place — far more than any testimonial would.