# Outreach pack Everything here is written to be sent by one person who runs a linen room to another person who runs a linen room. That is ThreadCount's only real advantage in a market full of enterprise inventory suites, and the moment the writing sounds like a vendor it is gone. Three rules that shaped all of it: - **Lead with the problem, not the product.** A linen services manager does not want software. They want to stop being asked why Willow Ward's uniform spend doubled. - **The price is the hook, and it is not "cheap".** The software is free, a small room is hosted free, and a hospital pays $1,290 a year for hosting — say it plainly and early, because a number a linen room can approve itself is the single fact that gets a reply. - **Never claim a customer you don't have.** No "trusted by", no invented logos, no fake numbers. A first-mover asking someone to be an early site is an honest and appealing position; pretending to be established is neither, and it collapses on the first question. --- ## 1. Cold email — to a linen services / uniform coordinator Subject lines, in rough order of how well they tend to travel. Keep them lower-case-ish and specific; anything that reads like a campaign gets filtered. - `Uniform stock — something I built for my own linen room` - `A tool for uniform issuing and stocktakes, free to run` - `A question about how you track uniform issues` Body: > Hi {first name}, > > I coordinate uniforms for a hospital linen room, and I got tired of not being able to answer two > questions: what's actually on the shelf in each size, and which ward a garment was issued to. > > So I built something to do it — issuing against entitlement, barcode scanning on a phone, > stocktakes by shelf, and a cost centre export finance will take. It's called ThreadCount and it's > free to run yourself, free hosted for a small room, and $1,290 a year hosted for a facility our > size. No per-user charge, no sales process; I'm not trying to build a company out of it. > > I'm looking for a couple of other linen rooms to use it properly and tell me where it falls over. > If that sounds useful, the demo is a stocked room you can poke at without signing up: > https://threadcount.tech/demo > > If it's not for you, no follow-up — I won't email again. > > {name} **Why it's shaped like that:** it opens with a job title rather than a pitch, states the two questions any coordinator recognises, gives the price in the third paragraph where it lands as relief rather than a gimmick, and closes with an explicit promise not to chase. That last line costs nothing and materially raises reply rates, because the reader stops weighing whether answering commits them to anything. **Do not** add a follow-up sequence to this. The site tells people there isn't one. --- ## 2. Warm intro — when someone offers to pass it on Short enough to be forwarded without editing. > ThreadCount is a tool for hospitals, aged care and clinics — free to run, hosted from $1,290 a year — uniform stock by size, issuing against > entitlement with manager approvals, barcode scanning on a phone, stocktakes, and a cost centre > export for finance. Built by a uniform coordinator for their own room, not by a vendor. > > Demo, no sign-up: https://threadcount.tech/demo --- ## 3. Reply templates **"What does it cost?"** > The software is free — run it on your own server and there is nothing to pay. Hosted on > threadcount.tech it is free for a room under 60 staff records, and $1,290 a year for a facility > past that, which covers the hosting, 35 days of backups and me answering email the next business > day. No per-device or per-user charge, and every feature is in every edition. Health services > with several sites: $4,990 a year for five, with one sign-in across them. **"Who else uses it?"** > Honestly — it's early, and I'd rather say that than pad a list. It runs a real linen room every > day, which is mine. That's the trade: you'd be early enough to shape it, and I'm around to fix > things quickly. **"What about our data / IT security?"** > Fair question and the right one to ask before real staff data goes in. Everything is Australian > hosted, kept separate per facility, and only visible to the accounts you invite. There's a plain > summary at https://threadcount.tech/security and a full privacy policy at > https://threadcount.tech/privacy — worth sending to your information security team early rather > than late. **"Can we get our data out?"** > Yes, whenever you want. Every report and register exports as CSV, the ward request queue included. > An admin can also download the whole facility as a single backup file — catalogue, staff, > departments, suppliers, locations, and every issue, order and count. There's nothing to cancel and > nothing held back. --- ## 4. Fifteen-minute demo script Do not tour the menus. Walk one morning at the counter. 1. **Set the scene (1 min).** "This is a linen room with a catalogue, a staff register and stock on the shelf. I'll do what a coordinator does before lunch." 2. **Issue to someone (3 min).** Scan a garment, pick the staff member. Point out the ward, cost centre and last-issued sizes already on the record, and the entitlement balance on screen. Issue below entitlement so the credit slip appears. 3. **The exception (2 min).** Try to go over entitlement. Show that it isn't blocked — it asks for the approval, and records who approved it. This is the moment most coordinators lean in. 4. **A size change (1 min).** Exchange a medium for a large as one movement. Note that this is the thing that quietly wrecks per-size numbers when it's done informally. 5. **Count a shelf (3 min).** Open a stocktake on the phone, scan a few, show the expected figure on screen, force a variance and let it ask for a reason. 6. **What finance gets (3 min).** The cost centre report, one line per ward, and the CSV. Click a ward's code to open the issues behind its figure — that is the answer to the question the whole call opened with. Say plainly that if their finance team needs a different layout, that's a small change. 7. **Close (2 min).** "There's a 60-day trial with no card. The demo resets, so if you want to try it properly, set up your own facility — the catalogue and staff register come in from CSV." **If time is short**, cut steps 4 and 6. Never cut step 3; the approval flow is what distinguishes this from a spreadsheet. --- ## 5. Boilerplate Reuse these verbatim so the description is identical everywhere it appears. Consistency across listings is worth more than clever variation. **One line (≤ 90 chars)** > Uniform stock management for hospitals, aged care and clinics. Free to run, hosted from $1,290 a year. **Short (≤ 160 chars — matches the site's meta description)** > Uniform stock management for hospitals, aged care and clinics. Track what's on the shelf, who > took it and what it cost the ward. **Medium (~60 words)** > ThreadCount is uniform stock management for hospitals, aged care and clinics. It follows a garment from > the shelf, to the person wearing it, to the supplier order that puts another one back — issuing > against entitlement with manager approvals, barcode scanning from a phone, stocktakes by shelf, > and cost centre reporting finance will accept. Built by a uniform coordinator for their own room. **Long (~120 words)** > ThreadCount is uniform stock management for hospitals, aged care and clinics. The software is free > and the code is published; hosting is free for a small room and $1,290 a year for a facility, with > no per-user charge and every feature in every edition. > > It answers the two questions a linen room can rarely answer: what is on the shelf in each size, > and who took it. Garments are issued to a named person against their entitlement, with their > manager's approval recorded where someone goes over. Barcodes are read by the camera on an Android phone, > so a room with a phone in it buys no scanner hardware at all. Stocktakes are counted by shelf with > variance reasons captured while the reason is still known. Uniform spend attributes to the ward > that incurred it and exports as a journal finance can upload. > > Australian hosted, separate per facility, and yours to take away — every report and register > exports as CSV, and the whole facility as one backup file. **Category words for listing forms:** inventory management, healthcare, uniform management, asset tracking, stocktake, barcode scanning, hospital operations. **Facts that must stay accurate everywhere:** free to run yourself; hosted free under 60 staff records, $1,290 a year per facility above it, $4,990 a year for a health service of five (prices in `lib/plan.ts`); facilities from before plans stay free with everything; Australian hosted; web plus an Android app; no iOS app; camera scanning works in the Android app and in Chrome or Edge, and nowhere else — an iPhone types the code or uses a USB scanner; every report and register exports as CSV, the ward request queue included — it was the last one without one; the whole facility exports as one backup file; there is no sales team.