# Where to list ThreadCount

A caution before the list: **verify each destination before submitting.** Submission pages,
category names and even whether a directory still accepts entries change often, and I have
deliberately not written deep links I cannot vouch for. What follows is where to look and what to
say, not a set of URLs to paste blindly.

Copy every description from the boilerplate in `outreach.md` rather than rewriting per site.
Identical wording across listings is worth more than variety: it is what makes the same product
recognisable, and search engines treat consistent name/description/URL as a coherence signal.

## Do these first

| Destination | Why it's worth it | Notes |
|---|---|---|
| **Google Business Profile** | The only listing likely to affect what appears when someone searches the product name | Software with no physical premises is an awkward fit; if a service-area profile isn't appropriate, skip rather than fudge an address |
| **Google Search Console** | Not a directory — the thing that tells you whether any of this worked | Verify the domain, submit `https://threadcount.tech/sitemap.xml`, then leave it alone for a few weeks |
| **Bing Webmaster Tools** | Small share, near-zero effort, and it feeds other engines | Imports directly from Search Console |
| **Google Play listing** | Already done, but it is a real discovery surface | Keep the short description identical to the boilerplate one-liner |

## Software directories

These carry real referral traffic for niche B2B tools and, more usefully, they rank for
"«category» software" searches you will never outrank yourself.

| Destination | Notes |
|---|---|
| **Capterra / GetApp / Software Advice** | Same parent company; one submission usually feeds all three. Free products are accepted. Expect a sales call — decline it |
| **G2** | Listing is free. Reviews drive everything, and you have no customers yet, so treat this as a placeholder to claim now and populate later |
| **AlternativeTo** | Good fit for a free tool. Position it against manual spreadsheets rather than against enterprise suites |
| **SourceForge / Slashdot software listings** | Low effort, accepts free tools |
| **Product Hunt** | One shot, and only worth taking when you actively want the traffic. A free niche healthcare tool can do well, but launch on a weekday and be present to answer comments all day |

## Australian health and digital health

Worth more than the generic directories for this product, because the audience is exactly right —
but most are membership bodies or ecosystem maps rather than software listings, so read what they
actually publish before submitting.

| Destination | Notes |
|---|---|
| **Australasian Institute of Digital Health (AIDH)** | The main professional body; has member directories and community channels. Membership may be required to be listed |
| **ANDHealth** | Digital health commercialisation body. Better as a relationship than a listing |
| **Digital Health CRC** | Research/industry network; worth knowing, less useful as a directory |
| **State health service innovation hubs** | Most jurisdictions run one. These are the likeliest route to a real conversation with a facility, and far more valuable than any directory |
| **Hospital and health service procurement / innovation newsletters** | Often accept short "free tool" notices. Ask before submitting |

## Not worth it

- **Paid directory placements.** At $1,290 a facility a year, one placement would need several
  sign-ups to pay for itself, and none of these directories is where a linen room looks.
- **Mass submission services.** They generate low-quality backlinks that are at best ignored.
- **Anything requiring an invented company size, funding stage or customer count.** Leave the field
  blank or skip the listing. A fabricated figure in a directory is the one that gets quoted back at
  you in a procurement meeting.

## Order of operations

1. Search Console + Bing, and confirm the sitemap is being read.
2. Boilerplate finalised in `outreach.md` — everything else copies from it.
3. Capterra/GetApp, AlternativeTo, G2 placeholder.
4. AIDH and the relevant state innovation hub, as conversations rather than form submissions.
5. Product Hunt only when you want a traffic spike and can sit with it for a day.

## What to measure

All of it lands in Umami at `analytics.threadcount.tech` under the **ThreadCount** site. Referrer is
recorded, so a listing that sends real people is visible within a day of sending any. The signal
worth watching is not visits — it is whether `/demo` gets opened and whether `signup_completed`
fires, both of which are already tracked as events.