ThreadCount Community edition
Uniform stock management for healthcare linen rooms. Licensed under the GNU AGPL v3.
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# Outreach pack
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Everything here is written to be sent by one person who runs a linen room to another person who
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runs a linen room. That is ThreadCount's only real advantage in a market full of enterprise
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inventory suites, and the moment the writing sounds like a vendor it is gone.
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Three rules that shaped all of it:
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- **Lead with the problem, not the product.** A linen services manager does not want software. They
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want to stop being asked why Willow Ward's uniform spend doubled.
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- **The price is the hook, and it is not "cheap".** The software is free, a small room is hosted
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free, and a hospital pays $1,290 a year for hosting — say it plainly and early, because a number
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a linen room can approve itself is the single fact that gets a reply.
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- **Never claim a customer you don't have.** No "trusted by", no invented logos, no fake numbers. A
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first-mover asking someone to be an early site is an honest and appealing position; pretending to
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be established is neither, and it collapses on the first question.
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---
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## 1. Cold email — to a linen services / uniform coordinator
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Subject lines, in rough order of how well they tend to travel. Keep them lower-case-ish and
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specific; anything that reads like a campaign gets filtered.
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- `Uniform stock — something I built for my own linen room`
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- `A tool for uniform issuing and stocktakes, free to run`
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- `A question about how you track uniform issues`
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Body:
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> Hi {first name},
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>
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> I coordinate uniforms for a hospital linen room, and I got tired of not being able to answer two
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> questions: what's actually on the shelf in each size, and which ward a garment was issued to.
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>
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> So I built something to do it — issuing against entitlement, barcode scanning on a phone,
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> stocktakes by shelf, and a cost centre export finance will take. It's called ThreadCount and it's
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> free to run yourself, free hosted for a small room, and $1,290 a year hosted for a facility our
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> size. No per-user charge, no sales process; I'm not trying to build a company out of it.
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>
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> I'm looking for a couple of other linen rooms to use it properly and tell me where it falls over.
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> If that sounds useful, the demo is a stocked room you can poke at without signing up:
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> https://threadcount.tech/demo
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>
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> If it's not for you, no follow-up — I won't email again.
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>
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> {name}
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**Why it's shaped like that:** it opens with a job title rather than a pitch, states the two
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questions any coordinator recognises, gives the price in the third paragraph where it lands as
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relief rather than a gimmick, and closes with an explicit promise not to chase. That last line
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costs nothing and materially raises reply rates, because the reader stops weighing whether
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answering commits them to anything.
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**Do not** add a follow-up sequence to this. The site tells people there isn't one.
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---
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## 2. Warm intro — when someone offers to pass it on
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Short enough to be forwarded without editing.
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> ThreadCount is a tool for hospitals, aged care and clinics — free to run, hosted from $1,290 a year — uniform stock by size, issuing against
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> entitlement with manager approvals, barcode scanning on a phone, stocktakes, and a cost centre
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> export for finance. Built by a uniform coordinator for their own room, not by a vendor.
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>
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> Demo, no sign-up: https://threadcount.tech/demo
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---
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## 3. Reply templates
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**"What does it cost?"**
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> The software is free — run it on your own server and there is nothing to pay. Hosted on
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> threadcount.tech it is free for a room under 60 staff records, and $1,290 a year for a facility
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> past that, which covers the hosting, 35 days of backups and me answering email the next business
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> day. No per-device or per-user charge, and every feature is in every edition. Health services
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> with several sites: $4,990 a year for five, with one sign-in across them.
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**"Who else uses it?"**
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> Honestly — it's early, and I'd rather say that than pad a list. It runs a real linen room every
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> day, which is mine. That's the trade: you'd be early enough to shape it, and I'm around to fix
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> things quickly.
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**"What about our data / IT security?"**
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> Fair question and the right one to ask before real staff data goes in. Everything is Australian
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> hosted, kept separate per facility, and only visible to the accounts you invite. There's a plain
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> summary at https://threadcount.tech/security and a full privacy policy at
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> https://threadcount.tech/privacy — worth sending to your information security team early rather
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> than late.
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**"Can we get our data out?"**
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> Yes, whenever you want. Every report and register exports as CSV, the ward request queue included.
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> An admin can also download the whole facility as a single backup file — catalogue, staff,
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> departments, suppliers, locations, and every issue, order and count. There's nothing to cancel and
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> nothing held back.
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---
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## 4. Fifteen-minute demo script
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Do not tour the menus. Walk one morning at the counter.
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1. **Set the scene (1 min).** "This is a linen room with a catalogue, a staff register and stock on
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the shelf. I'll do what a coordinator does before lunch."
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2. **Issue to someone (3 min).** Scan a garment, pick the staff member. Point out the ward, cost
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centre and last-issued sizes already on the record, and the entitlement balance on screen. Issue
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below entitlement so the credit slip appears.
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3. **The exception (2 min).** Try to go over entitlement. Show that it isn't blocked — it asks for
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the approval, and records who approved it. This is the moment most coordinators lean in.
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4. **A size change (1 min).** Exchange a medium for a large as one movement. Note that this is the
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thing that quietly wrecks per-size numbers when it's done informally.
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5. **Count a shelf (3 min).** Open a stocktake on the phone, scan a few, show the expected figure
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on screen, force a variance and let it ask for a reason.
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6. **What finance gets (3 min).** The cost centre report, one line per ward, and the CSV. Click a
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ward's code to open the issues behind its figure — that is the answer to the question the whole
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call opened with. Say plainly that if their finance team needs a different layout, that's a small
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change.
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7. **Close (2 min).** "There's a 60-day trial with no card. The demo resets, so if you want to try
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it properly, set up your own facility — the catalogue and staff register come in from CSV."
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**If time is short**, cut steps 4 and 6. Never cut step 3; the approval flow is what distinguishes
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this from a spreadsheet.
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---
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## 5. Boilerplate
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Reuse these verbatim so the description is identical everywhere it appears. Consistency across
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listings is worth more than clever variation.
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**One line (≤ 90 chars)**
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> Uniform stock management for hospitals, aged care and clinics. Free to run, hosted from $1,290 a year.
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**Short (≤ 160 chars — matches the site's meta description)**
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> Uniform stock management for hospitals, aged care and clinics. Track what's on the shelf, who
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> took it and what it cost the ward.
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**Medium (~60 words)**
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> ThreadCount is uniform stock management for hospitals, aged care and clinics. It follows a garment from
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> the shelf, to the person wearing it, to the supplier order that puts another one back — issuing
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> against entitlement with manager approvals, barcode scanning from a phone, stocktakes by shelf,
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> and cost centre reporting finance will accept. Built by a uniform coordinator for their own room.
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**Long (~120 words)**
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> ThreadCount is uniform stock management for hospitals, aged care and clinics. The software is free
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> and the code is published; hosting is free for a small room and $1,290 a year for a facility, with
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> no per-user charge and every feature in every edition.
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>
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> It answers the two questions a linen room can rarely answer: what is on the shelf in each size,
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> and who took it. Garments are issued to a named person against their entitlement, with their
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> manager's approval recorded where someone goes over. Barcodes are read by the camera on an Android phone,
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> so a room with a phone in it buys no scanner hardware at all. Stocktakes are counted by shelf with
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> variance reasons captured while the reason is still known. Uniform spend attributes to the ward
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> that incurred it and exports as a journal finance can upload.
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>
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> Australian hosted, separate per facility, and yours to take away — every report and register
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> exports as CSV, and the whole facility as one backup file.
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**Category words for listing forms:** inventory management, healthcare, uniform management, asset
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tracking, stocktake, barcode scanning, hospital operations.
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**Facts that must stay accurate everywhere:** free to run yourself; hosted free under 60 staff
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records, $1,290 a year per facility above it, $4,990 a year for a health service of five (prices in
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`lib/plan.ts`); facilities from before plans stay free with everything; Australian hosted; web plus an Android app; no
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iOS app; camera scanning works in the Android app and in Chrome or Edge, and nowhere else — an
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iPhone types the code or uses a USB scanner; every report and register exports as CSV, the ward
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request queue included — it was the last one without one; the whole facility exports as one backup
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file; there is no sales team.
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