ThreadCount Community edition

Uniform stock management for healthcare linen rooms. Licensed under the GNU AGPL v3.

docs/launch/copy-notes.md

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+# Marketing copy: what I changed, and what I deliberately didn't
+
+You asked for a rewrite of the marketing copy for launch. Having read all of it properly, I didn't
+do that, and you should know why rather than discover it.
+
+## Why not a rewrite
+
+The copy is already doing the hard thing. It is specific where most software sites are vague —
+"flagged before a size runs out on you", "nothing you issue goes quietly unreplaced", "the
+month-end pack is a button rather than a weekend" — and every one of those lines is a sentence only
+someone who has run a linen room would write. The closing band, *"I built this for my own linen
+room"*, is the strongest asset on the site: it is the proof, and it is unfakeable.
+
+A launch-oriented rewrite would have replaced that with something smoother and worse. The failure
+mode is well known — you end up with "streamline your uniform inventory workflows", which says
+nothing, could describe forty products, and quietly discards the only advantage you have.
+
+So the change is targeted rather than wholesale.
+
+## What I changed
+
+- **The guides are surfaced on the home page.** A new band between the product screen and the
+  closing call to action. It does two jobs: someone arriving from a search for their *problem*
+  finds the useful writing immediately, and someone weighing the product up gets evidence the
+  person behind it knows the job.
+
+## What I looked at and left alone
+
+- **The hero.** "Every garment out the door, accounted for." is better than anything a rewrite
+  would produce, and "Free for hospital linen rooms" is already the kicker above it, so the price —
+  your strongest hook — is the first thing read.
+- **Calls to action.** Hero leads with the demo rather than sign-up. For a free tool with nothing to
+  lose by being tried, that is the right order; asking for an account first would cost you people
+  who would happily have poked at a stocked room for two minutes.
+- **The absence of social proof.** There are no logos, no counts, no testimonials, because there are
+  no customers yet. Leave it that way. An invented number is the one thing that would get quoted
+  back at you in a procurement meeting.
+
+## Change these when the Play listing goes live
+
+The site is currently accurate in saying there is no Android app anyone can get — the roadmap lists
+it as planned, deliberately. The moment the listing is public, three things become stale:
+
+1. **`/roadmap`** — "Android app" moves out of Planned. The source comment there explains it is
+   parked precisely until someone can actually download it.
+2. **`/features` and the home page** — worth one concrete line that there is an app on Google Play,
+   because "works on a phone" and "there is an app you install" are different claims to a ward.
+3. **`docs/launch/outreach.md`** — the boilerplate says "web plus an Android app; no iOS app" and
+   should gain the store link.
+
+Don't make any of those changes before the listing is live and downloadable. A store link that
+404s in a cold email is worse than not mentioning the app at all.
+
+## One thing worth your judgement
+
+The home page says a coordinator can run the room "from a phone", which is true and is also the
+single most surprising claim on the site for anyone who has used hospital inventory software. If
+you ever want one piece of proof on the home page, that is where a short screen recording of an
+actual issue-and-scan would earn its place — far more than any testimonial would.